A brief description of the context in which the problem or opportunity was identified. Include the triggers and the stakeholders involved.
A detailed description of the problem or current pain point. Include concrete examples, user testimonials, and metrics if available.
Explain the impact of the pain point on users, internal teams, and business objectives. Include numbers or statistics if possible.
The expected outcomes of addressing the pain point or initiative. Describe how this will contribute to business or product goals.
Who is affected by this pain point? Describe the types of users or specific personas.
Outline potential solutions to resolve this pain point. Include preliminary ideas, possible approaches, and examples of similar solutions, if applicable.
Define clear and measurable criteria for the resolution of this pain point to be considered successful.