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What is a driver?

In product management, drivers are the forces, motivations, or key factors that influence the decisions made by a product team. They determine why a team chooses to focus on certain features over others, based on the company's strategic objectives.

Drivers are defined by you to align with the company's strategic goals and priorities. For example, if your company aims to increase its market share, user growth might become a key driver. If the goal is to improve profitability, then cost reduction might be a major driver.

Why create drivers?

Drivers are essential for prioritizing your backlog.

They allow you to link Initiatives, Features, and User Stories to clear strategic objectives, and you can visualize these elements through dedicated views you create. This provides you with a segmented overview of what has been produced and where you have focused your efforts.

Drivers also help your team and stakeholders understand the origin of the decisions made and the trade-offs considered, while enhancing the consistency and clarity of strategic choices.

How to create a driver?

To create a new driver, access your settings where you have an overview of all existing drivers. To add a new driver, click on “Add a new driver” and follow these steps:

• Driver Name: Enter a relevant name that reflects the driver's objective.
• Driver Description: Add a detailed description to clarify its role and impact (optional).
• Related Products: Select one or more products linked to this driver.

Why order my drivers?

The order of your drivers can improve the efficiency of your workflow. The order you set determines how your drivers appear when creating tickets, facilitating the selection of appropriate priorities.

How to edit or delete a driver?

To edit a driver, click on the desired driver, then click on the three vertical dots in the top right corner. You can then adjust the name, description, and associated products.

To delete a driver, select it, click on the three vertical dots in the top right corner twice, and then click “Delete.” A confirmation prompt will automatically appear to validate your action.

What impact does deleting a driver have on prioritization?

Deleting a driver affects the prioritization of the backlog, as this driver will no longer be considered in the tickets that used it. Therefore, it's essential to reevaluate priorities and redistribute strategic objectives to the impacted tickets.